If you work in marketing, you are aware of the value of effective email marketing software.

You can automate time-consuming processes and boost sales for your store by simply collecting and messaging new and returning customers.

Making a good first impression and setting expectations for your future partnership are also great uses of this strategy.

A strong marketing strategy may guarantee that your emails are automatized based on behavioral triggers and are highly targeted.

This makes sure that your messages are pertinent and play a significant role in assisting clients as they travel their paths.

Must Needed Tool for Every Digital Marketer and Business Owners like Graphic creation tools, SEO tools, email marketing, and socialnowa chatbot tool etc. These tools save your time, money, and Hyperboost Your Lead Generation, Sales and Customer Support.

However, you have a tight budget and are concerned that this programme would drain it. Not if you employ a complimentary email marketing tool.

What Is Email Marketing ?

Email marketing is a type of direct marketing in which your company uses email to promote the products or services it offers.

It could help you tell customers about your newest products or sales.

It may be essential for spreading the word about your company or retaining customers’ interest after they make a purchase.

How Does Email Marketing Work?

Email marketing works by setting up an email connection between you and your potential customers. Email addresses can be gathered in a variety of methods.

Customers of a website –

Use a form to ask potential customers to join your email list. Indicate what they will receive in return, such as exclusive coupons or insider information.

Offer a gift –

If you hold out the proverbial carrot, you might gain subscribers more quickly. Many businesses provide new members with free white papers, ebooks, and other materials.

Promote sharing –

Ask your subscribers to forward the email to others at the end of each communication. If their loved ones find your email interesting, they’ll join up as well.

Email Marketing Tools:

1. Mailchimp :

Mailchimp is the best email marketing software overall because it has all the features that most businesses need without being too hard to use or confusing.

Plans for campaigns can be made, A/B tests can be performed, and metrics like open rates, click-through rates, unsubscribe rates, and others can be reported. In addition, of the apps we reviewed, it offers the most generous free-forever programmes.

Plans –

10,000 emails and up to 2,000 contacts can be sent per month with Mailchimp’s free plan.

In addition to the free plan, there are three paid plans with different prices depending on how many subscribers you have.

1. Essentials – $770 per month
2. Standard – $1,150 per month

3. Premium – $23,000 per month

2. Active Campaign :

The finest email marketing software for automation is ActiveCampaign, which offers hundreds of pre-built automations to assist you in customizing campaigns for each subscriber.

There are numerous assistance manuals available to you as you set up the platform, and ActiveCampaign provides efficient, cordial customer care.

Plans –

For 14 days, the software can be used without charge.The next step is to sign up for one of the four premium plans, which you can do either monthly or annually.

1. Lite – $29 per month
2. Plus – $49 per month
3. Professional – $149 per month
4. Enterprise – Customize the plan that is right for you

3. MailerLite :

Because of its drag-and-drop interface, MailerLite is the simplest email marketing programme to use and enables you to easily construct the look you desire.

The company’s goal is to make things as easy as possible, so the programme looks streamlined and clean.

Plans –

1. It offers free plan for up to 1000 subscribers
2. Growing business – $9 per month
3. Advanced – $19 Per month
4. Enterprise – Custom pricing

 4. Sendinblue

It’s hard to find truly free marketing automation software, but Sendinblue has a number of pre-made automation flows that you can use depending on your goals. You can change your workflow to get the most out of your engagement, traffic, sales, or relationships. Even with this much automation, it only takes a few seconds to go from setting up an account to editing an email.

Once you get there, you can use a drag-and-drop editor and dozens of ready-made templates to make emails. Then, you can send them as email newsletters or use Sendinblue’s automated workflows to schedule them.

You can also buy prepaid credits from Sendinblue if you want to send more emails than your daily limit allows.

Sendinblue’s features can be expanded by combining it with Zapier.

This makes it possible for new Google Contacts, Typeform submissions, and other sources to automatically add new Sendinblue subscribers.

Plans –

1. It’s free for a month with unlimited contacts.
2. Starter – $1575 per month
3. Business – $4075 per month
4. Enterprise – $80000 per month

5. SendPulse :

It comes with a lot of professionally made email templates that you can change quickly using a drag-and-drop editor.

Then, you can set up these personalized emails to be sent automatically at the right time based on how users act, what events happen, and other factors.

SendPulse’s function for rating subscribers is a great way to find your most valuable subscribers.

It lets you see how many people open and click on your emails, as well as how many people read and how many people don’t.

You can also personalize your emails by name, gender, date of birth, age, and work function by adding text fields that can be changed.

Plans –

1. It offers a free plan up to 500 subscribers.
2. Standard – $77 per month
3. Pro – $93 per month
4. Enterprise – $130 per month

Email Marketing Examples

Tinder :

Research has shown that 52.9% of welcome emails are opened. This is a great number.

This is a good way for the popular dating site Tinder to bring in new customers.

Copywriters and graphic designers use a clean background and a clear call to action (CTA) to get potential customers to sign up.

The email as a whole looks beautiful and is easy to read.

BuzzFeed :

List segmentation is at the center of BuzzFeed’s email marketing campaign.

This means that people who sign up to get emails from BuzzFeed can choose what kind of emails they want to get.

This is a very good plan, especially if your brand reaches a wide range of people. You can put together content based on what your subscribers like and send them that.

Even if you choose not to upgrade to a paid plan, the majority of these free email marketing tools come with powerful features.

Small businesses and marketers have to be able to make the most of them while minimizing costs and time spent.

Even if you need to upgrade to suit the needs of your business, you’ll discover that many of the paid plans are inexpensive and sufficiently adaptable to meet your needs.

Visit the Digital marketing blog section to read more related articles.