There are numerous factors that designers must consider when creating a first-rate website. Unfortunately, the number of topics to consider—content, layouts, typography, colors—can be overwhelming.

Have you ever wanted how effectively websites such as Wikipedia, Amazon, and BBC maintain their position at the top of search engine results even amidst fierce competition? Yes, they have a large advertising budget, but that’s not what keeps them at the top.

The reality is that these websites employ some basic web design principles to deliver excellent user experiences while being both search engine friendly. We created this guide with basic website design NYC principles to make things easier for our readers.

Here are the following 10 Web Design Principles That Every Beginner Should Know:

Web Design Principles

  1. Layouts should be optimized for fast scanning:

When people visit websites, they scan the pages rather than read them. When visitors arrive at a new page, they scan it to find useful information. And you, as a designer, can assist them by creating an appropriate visual hierarchy.

  • Web visitors typically read from left to right and top to bottom. The F-shape and Z-shape patterns are two popular scanning patterns.
  • Always divide long sections of text into chunks. For example, divide long blocks of text into paragraphs and use headers and bullet points. This makes it easier for visitors to scan the page.
  • Maintain a grid layout. Grid layouts aid in the creation of consistent layouts across a range of screen sizes. All assets, including images, adapt to different screen sizes and resolutions when you use a grid.
  • As a result, visitors will have a positive user experience regardless of the device they use.

  1. Accessibility is a feature, not a bonus:

Every person’s browsing experience is distinct. As a result, your website must be accessible to everyone, regardless of ability or disability.

Accessibility is a critical component of Web Design Principles. It’s not just to make you look like a good person; it’s also to ensure that your content is accessible to the widest possible audience and that they engage with what you offer. When designing your website, there are numerous factors to consider. Please don’t consider it an afterthought or something you add on later.

  1. Influences your SEO strategy:

If your on-page SEO basics are lacking, you should battle for attention from the start. Aside from how your content is reported on your website, certain web design elements impact SEO. However, it can be difficult to grasp if you are unfamiliar with how web design works. To put it simply, your codes must be SEO-friendly. A digital marketing expert can help you make your webpage more SEO-friendly, which should be part of your overall marketing strategy.

  1. Make use of negative space:

This is true when using negative space in your website design. This is the space between the visual elements in your design, also known as blank space or white space (for example, the photos, text and icons)

This Web Design principle has existed for as long as art, but it is especially important in web design. For example, overly cluttered and complex websites overwhelm your users and prevent them from taking action—exactly what you don’t want! Meanwhile, negative space directs their attention to the most important content, improves text readability, and creates a unified user experience.

  1. Choose Your Fonts Wisely:

The typefaces used on the website should be legible and consistent. Choose no more than two or three web-safe fonts so they are highly likely to be available to other people accessing your website from other computers. Otherwise, while the text will look great from where you are, some random font will appear almost everywhere for people whose computers do not have that specific font file.

  1. Increase the visual weight of important information or elements:

More visual weight means a greater emphasis on specific items. Color contrast, item size, and whitespace between elements can all be used to increase visual weight. For example, if you want visitors to notice your call to action button, make it large and contrasting in color.

  1. Intuitive Navigation is Required:

You can make your site as bright as you want, but if it’s difficult for your users to find the information they’re looking for, you’ve already lost them. Consider this: if you’re in a restaurant and can’t tell which door leads to the bathroom and which leads to the kitchen, are you going to eat there? No way! You’d get out of there as quickly as possible.

So, when designing your site, keep the ease of use of your customers in mind. Can they find their way around easily? Can they get to what they want without navigating through 10 different pages?

  1. Your competitors have interesting websites:

One major reason for the importance of web design NYC Principles is that your competitors are already using them. Therefore, it would help if you also used it for your website to stay competitive.

Web design

Your website design is an opportunity to distinguish your company from the competition. You should offer similar services at comparable prices when competing with other businesses. There should be one feature that distinguishes your company from the competition.

  1. Keep the audience in mind:

A good designer understands that it is not enough to create a website that they think looks nice. To create a website that stands out, they must speak directly to their audience through design. Put yourself in your audience’s shoes and consider their primary needs, desires, and fears. This should guide your design choices, from fonts and colors to button text and website navigation.

  1. Optimize pages for quick loading:

Slow loading times are one of the reasons why visitors abandon websites—nearly half of users expect a web page to load in two seconds or less.

Web Design

  • Optimize content for quick loading. Concentrate on optimizing rich content, such as high-resolution images and videos. Use Squoosh to compress large raster images and try to use more SVG than raster graphics.
  • Do not use blank pages while loading. Instead, when loading takes some time, consider displaying a loading indicator (such as an animated spinner) or skeleton screen.
  • To identify performance issues on your website, use Google PageSpeed Insights.


When creating a website, keep your visitors in mind at all times. When you have finished working on your design, you must test it with real users. When you observe how real visitors interact with your website, you will notice which design aspects need to be improved.

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