SEO has seen numerous changes in the past years as Google continuously gave better search results to its users. However, SEO is still quite unpredictable despite all these efforts, and SEO practitioners cannot wholly predict its future.
So what should marketers be watching out for in 2022? This write-up will give you the details you need about it.
To help you prepare for what’s to come, we’ve curated a list of the top SEO trends giving the most significant positive impact in 2022:
Content Association to the Query:
As Google gets more intelligent and sophisticated, the algorithms become more complex, understanding the context and nuance of queries. Ultimately, this means that Google will better identify content that matches searcher intent and relevance.
For example, if you’re searching for hotels in Los Angeles, Google can now understand your Query better than ever before and will show you a list of hotels with descriptions and reviews based on your location.
This is an example of how Google can understand the content associated with the Query and provide value to all parties involved (Google, user, business).
Maximize your online presence using video:
More folks are watching online videos than ever before, and over half of marketers say it’s the kind of content with the ideal ROI. Because of this, Google has recently announced that it will be releasing a new indexing system that prioritizes websites with video content.
So, if you’re not already publishing video content on your website, now’s the time to start planning it. Creating high-quality video content can seem overwhelming at first, but there are plenty of tools out there to help you get started.
You can record a screencast using screen recording software like Camtasia, Loom, or Screencast-O-Matic or use apps like Over and Adobe Spark to create animated explainer videos.
Related keyword are now a core Ranking Factor:
Google uses the Google BERT algorithm to understand semantic relationships between words and phrases. It’s using it to understand better how people search and what they mean when they type in a query.
Google uses this algorithm to match searchers with more relevant results, leading to better user satisfaction. As an example, if you were to search for “red shoes,” Google would assume you want shoes that are red in color, not red in style unless you typed the current word or phrase.
Ensure your Website is Mobile-Friendly
Mobile-first indexing means that Google will now use the mobile version of your site for indexing and ranking to help better their users find what they’re looking for. For websites that have separate mobile and desktop versions, Googlebot crawls the mobile version of your site and indexes it as the prior version.
The number of mobile devices is increasing faster than ever before. More people access the Internet via mobile devices than desktop computers in 10 countries, including the United States and Japan. So if you don’t have a mobile-friendly website yet, now is the time to do so!
With AI and machine learning, automation will continue to grow. It will be more accurate, faster, and more efficient than ever before.
The most significant search engines will be using AI to generate SERPs that are much more customized than before. This means that SEO will become even more critical for businesses trying to rank first on Google or other search engines.
AI helps marketers with many things, from content creation to analytics and link building. It can also help detect search engine algorithm updates before impacting your traffic. Incrementors provide the best link-building services.
When Optimizing for Voice Search, Pay attention to Long-tail Keywords
Voice search is fast becoming the new norm for how people access information. This change in how we search for things significantly impacts SEO, so it’s essential to make sure you’re up to date with the latest trends and techniques.
Whether optimizing your website or a whole marketing campaign, voice search means that long-tail keywords are more important than ever. Long-tail keywords are phrases rather than single words, so when someone asks, “what’s the best place to eat out near me”, you want your business to show up in the results.
Making a Structured Data Markup part of your SEO Strategy:
Structured data is the information on your page that helps search engines understand what the content is about.
Structured data can help make your page eligible for many types of rich results and other search features. You can use it to add images to your page, show review stars in SERPs, and a whole lot more.
The use of structured data markup will be one of the most important SEO trends in 2022, as the number of pages using it will increase dramatically, especially with more SERP features available to implement in Google Search Console.
This is the most important SEO trend we’ve seen, and it won’t go away any time soon. Quality backlinks will help your site rank higher in search results.
The more authoritative the website that links to you, the better it is for your ranking. In general, having links from other sites is good for SEO because it shows that people are talking about your content and find it interesting.
We have explored and analyzed the SEO trends in the following section, drawing on expert advice from across the web goal-oriented testing to prove their positive effects and potential/limitations.
Each has been selected due to its current relevance, future potential, and positive impact on your marketing efforts. Also, you can Learn from Incrementors on-page SEO factors.